毕业设计：电视新闻片头创意与实现（终稿）.doc

编号： 本科毕业论文（设计） 电视新闻片头创意与实现 系 （院）：动画学院 姓 名：孙国荣 学 号：0835130203 专 业：动 画 年 级：0802班 指导教师：方华雨 职 称：讲 师 完成日期：2012年5月摘 要 三维动画又称三维动画技术模拟真实物体的方式使其成为一个有用的工具。由于其精确性、真实性和无限的可操作性，在影视广告制作方面，这项新技术能够给人耳目一新的感觉，因此受到了众多客户的欢迎。是近年来随着计算机软硬件技术的发展而产生的一新兴技术。三维动画涉及影视特效创意、前期拍摄、影视3D动画、特效后期合成、影视剧特效动画等三维动画技术虽然入门门槛较低，但要精通并熟练运用却需多年不懈的努力，同时还要随着软件的发展不断学习新的技术。它在所有影视制作形式中技术含量是最高的。由于三维动画技术技术的复杂性，最优秀的3D设计师也不大可能精通三维动画的所有方面。三维动画制作是一件艺术和技术紧密结合的工作。在制作过程中，一方面要在技术上充分实现广告创意的要求，另一方面，还要在画面色调、构图、明暗、镜头设计组接、节奏把握等方面进行艺术的再创造。与平面设计相比，三维动画多了时间和空间的概念，它需要借鉴平面设计的一些法则，但更多是要按影视艺术的规律来进行创作。 Picking is refers to a TV special or drama beginning place used to build atmosphere, foil finale, present works name, development units, works for a period of av materials information. A TV column or a TV direct-sale together audiences picking a first impression, it showed, from the overall works style and imposing manner, show the level and quality of work to the whole production program has very important influence. In the column of TV titles out repeatedly broadcast at least three to four months time, this requires the design must have strong picking the appreciation and interesting, let a person hero-figures can effectively improve enthusiasm of audience. Modern columns picking both in performance forms, the audience, the load on the esteemed information have been radically improve the production technology, once again, in the form of transcendence beyond even the ideological content of concise sublimation provide the most effective safeguard. This paper introduced the conception and function of news titles production, illustrated the feasibilities of the packing of news titles. After Effects is a processing software about graphics and videos, as a professional Synthetic software in videos special efficiency system, it is an edge tool of video effects and post-processing. Nowadays television medium has become one of the forms that Widely accepted by the public. There are so many channels and programs, it is diff