奥运营销之广告文案六大步骤.docVIP

奥运营销之 广告文案六大步骤 MADE TO STICK Why Some Ideas Survive and Others Die CHIP HEATH and DAN HEATH CHIP HEATH is a professor of organizational behavior in the Graduate School of Business at Stanford University. His research focuses on why some ideas survive and ultimately thrive in the broader marketplace of ideas. Dr. Heath’s articles have appeared in Scientific American, the Financial Times, The Washington Post, Business Week, Psychology Today, and Vanity Fair. He is a graduate of Texas AM University and Stanford. DAN HEATH is a consultant at Duke Corporate Education. He is a former researcher for