2011年度上海大众汽车VW品牌特许销售商特约维修站售后服务激励政策.pdfVIP

机 密 Confidential 2011 年度上海大众汽车大众品牌 [特许销售商]/[特约维修站]/[直管直营店] 售后服务激励政策 2011 VW Brand Dealer After-sales Business Policy 第 1 页/共 8 页 2011 年度上海大众汽车大众品牌[特许销售商]/[特约维修 站]/[直管直营店]售后服务激励政策 2011 VW Brand Dealer After-sales Business Policy 适用：所有签约上海大众汽车大众品牌[特许销售商]/[特约维修站]/[直管直营店] 。 Suitable for: All VW Brand Franchised 4-in-1 Dealer, Authorized Service Station, RSS without level I dealer (For short the following called Dealer) 目的Purpose： 1. 促进上海大众汽车[特许销售商]/[特约维修站]/[直管直营店]提升服务质量和服务市场份额 Improve service quality and service market share of VW Brand Dealer 2. 激励[特许销售商]/[特约维修站]/[直管直营店]开拓配件和附件市场空间 Encourage dealer to enlarge spare parts market as well as accessory market 3. 关注[特许销售商]/[特约维修站]/[直管直营店]关键岗位的人员激励 Concentrate on dealer key position personnel. 一、售后服务奖励方案 After-sales bonus project ： 1. 奖励金额计算方式 Bonus calculation： 奖励金额﹦经销商年度采购额 × 年度奖励系数 Bonus = Dealer annual purchase value × annual bonus factor 注： 1) 当年新建经销商工具采购额不计入年度采购额考核；经销商新车型配备工具采购额不计入年度采购额考核 Tool purchase value of newly opened dealers in 2011 shall not be calculated into the overall purchase value for evaluation 2) 年度采购额不含税 Annual purchase doesn’t include tax 2. 获得奖励的条件 Bonus condition： 2.1 服务质量基本条件（同时适用于季度和年度）Service quality basic condition(suitable for quarterly and annual evaluation) 2.1.1 经销商季度和年度 MOT 得分大于所属销售服务中心 MOT 合格线（满分 120 分）， 各销售服务中心 MOT 合格线见下表（下半年视需要调整）Dealer’s annual and 第 2 页/共 8 页 quarterly MOT score(full score: 120) shall be higher than or equal to RSSC qualification line. Each RSSC qualification line is as follows： 江苏