Brand Strategy in Professional Sports英语.pdfVIP

This article was downloaded by: [Liverpool John Moores University] On: 15 September 2011, At: 07:32 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK European Sport Management Quarterly Publication details, including instructions for authors and subscription information: /loi/resm20 Brand Strategy in Professional Sports: The Case of French Soccer Teams Vincent Couvelaere a Andréé Richelieu b a Total France, Toulouse, France b Facultéé des Sciences de lAdministration, Universitéé Laval, Quéébec, Canada Available online: 17 Feb 2007 To cite this article: Vincent Couvelaere Andréé Richelieu (2005): Brand Strategy in Professional Sports: The Case of French Soccer Teams, European Sport Management Quarterly, 5:1, 23-46 To link to this article: /10.1080/16184740500089524 PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: /page/terms-and- conditions This article may be used for research, teaching and private study purposes. Any substantial or systematic reproduction, re-distribution, re-selling, loan, sub-licensing, systematic supply or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae and drug doses should be independently verified with primary sources. The publisher shall not be liable for any loss, actions, claims, proceedings, demand or