东湖康城国际策划1526578193.doc

摘 要 房地产业是投资大，风险高，回报显著的行业。但是，也存在着大量房地产项目因为各种原因而搁浅或者半途而废。其中不作市场调查，不作项目可行性研究，盲目上马，资金周转失灵成为主要的原因。项目可行性研究在我国房地产开发过程中作用愈加明显，其研究结果一定程度上决定了项目开发的成败。因此做好项目的可行性研究便成为项目顺利运行的基础。 本设计通过深入细致的市场调研及数据测评，分析了项目建设区域的市场状况和前景，为项目开发提供了符合市场需求的产品设计建议、销售价格预测等项目市场定位。基于房地产建设项目济评价和投资评估的基础理论，利用项目经济评价和评估的一般方法与指标，结合房地产行业的基准参数，进行了各项财务评价，并依据指标计算结果对项目的经济可行性及风险性进行分析。其评价结果表明，该项目盈利能力可观，偿债能力较好，承担的风险较低，项目是可行的。通过本项目的建设，有利于提高企业核心竞争力和抗御市场风险能力，能满足区域市场住房需求，有利于拉动当地经济的发展。 本毕业设计的创新之处在于以详实的市场数据指导产品设计，使得产品的设计概念新颖、先进，富有特色且符合市场需求。在完成项目可行性研究工作的基础上，笔者还根据自己所查阅的文献资料及实际工作中所掌握的相关知识，针对当前我国房地产项目开发可行性研究工作中存在的问题进行了总结分析，并提出了相应的解决方法。 关键词：产品定位项；目财务评价；财务报表；不确定性分析；经济效益； ABSTRACT Real estate industry is one with high investment, high risk and high return. But lots of real estate projects were suspended or stopped in many reasons, the most important reasons of which are having no market researches or feasibility studies and difficulties in the capital turnover. Feasibility study is playing a larger part in the process of exploitation of real estate in China. It also determines failure or success of the project to a certain extent. So, a good feasibility study is the fundament of running the project without troubles. With deep and detailed market research and study on data, this paper analyzes the background and prospect of the region of the project. It provides suggestions on the design of products that fit the market demand, a price predicting and other market positioning on the project. Based on the basic theory of project economic appraisal and investment evaluation; using the general methods and evaluating indicators on project economic appraisal and evaluation, and normal parameters; with the estimation on the basic financial data and financial analysis, this paper makes a financial evaluation and analyzes the economic feasibility and risk from the analysis result. It shows that with a low risk this project has a considerable profitability and repayment ability, so it’s feasible. This project will promote the core competitivene