基于微博的价值共创消费者社区——企户间的深度与广度沟通.docVIP

论文编码（原论文分类号）：F830.91 基于微博Abstract Nowadays, the co-creating value of company and customer get more and more attention by peoples. The company achieves users’ information through communicating with them deeply and widely. It is aimed to get the consumer’s needs and persuade them to be a cooperator and spreader. In it，the internet social platforms, as the basic of value co-creation, have played the important role。From business blog, SNS social company pages to twitter of enterprise, the company also take the advantage of these platforms to deepening the deep and wide communication of users cont