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商务英语写作应用文培训大纲.ppt
商务信函的基本概念和格式 Establish Enquiry Offer、counter-offer、acceptance Order Insurance Shipment Payment Contract Complaint Claim 一、商业信函的基本概念和格式 一、英语商业书信构成部分 信头 letter head 编号和日期 reference and data 封内名称和地址 inside address 开头称呼 salutation 正文 body 结尾敬词 complimentary 签名 signature 经办人 attention 附言 postscript 主题 subject 附件enclosure Establish The process of establishing business relations obtain the desired name of the company write a letter to the company make a status on the company (3”C”: credit capital character) make a final decision The sources of the information Banks , Internets , Newsp
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