辽东学院电子商务作业一.docVIP

电子商务概论（双语）作业 The Research on The E-Commerce of Hal’s Hardware，Inc. 对哈勒五金公司电子商务的研究 完 成 人 ： 所 在 院 系 ： 班 级 学 号 ： 授 课 教 师 : 完 成 日 期 ： Hal Donovan is the president of Hal’s Hardware, Inc. (HHI), a regional chain of 14 hardware stores location in Michigan, Ohio, and western Pennsylvania. HHI currently has a Web site that includes information about the company and some store information, such as location and hours. Hal is thinking about expanding the HHI Web site to include online shopping. He believes that HHI customers might find the Web site to be a useful way to order items, see whether items are in stock at the nearest store, and comparison shop among different brands of a particular item. Hal is also hopeful that the Web site can reach customers who are not located near an HHI store. Many of the items sold at HHI are small and have high values-to-weight ratios, so they have good delivery service shipping profiles. Hal has decided that not all of HHI’s inventory items should be available for sale on the Web site. Items such as wheelbarrows and live plants would probably be among the types of products that should be excluded. Hal does want customers to be able to research and order these items on the Web and pick them up in the store, however. HHI enjoy an excellent reputation as a chain of friendly neighborhood stores. The store managers are all active in their communities and the stores regularly sponsor youth sports teams and support local charities. When hired, salespeople go through a comprehensive training program that includes skill training in the areas of the store in which they will work(plumbing, electrical, power tools, flooring, garden, and so on), And they are trained in customer service skills. As a result of HHI’s focus on service, most of stores have become community gathering places. On Saturday afterno