商务英语整理版.docVIP

Unit 2 Part III: Translate the following sentences into Chinese. Red tape and other examples of government bureaucracy hinder a company’s entry into a market. 繁文缛节和其他的政府的官僚作风阻碍公司进入市场。。。。 In these days of increasing global integration, the task many international marketers face is not so much market entry as managing the marketing mix in different national markets. 在全球一体化的今天，许多国际营销所面临的任务通常不是市场准入的问题，而是管理在不同国家市场中营销组合的问题。 Some companies, however, do develop the same product for all markets regardless of existing local preferences. 然而一些公司对于所有的市场坚持开发同一款的产品而不管现有的当地客户的偏好。 Firms sometimes customize a product to every market; at other times they offer one standardized product everywhere; and sometimes they compromise and settle in the middle. 公司有时为每个市场量身打造一款产品，其他时候他们为所有市场提供一种标准化的产品，并且有时他们做出让步，采取折中的做法。 The advent of the Internet and Intranets has the potential to accelerate the process of mining all markets for relevant information and for features that can be included in new products. 互联网和局域网的来临有可能加快收集不同市场的信息及可用于新产品的市场特征这一过程。 When Citibank introduced its credit card in the Asia-Pacific region, it launched it sequentially and tailored the product features for each country while maintaining its premium positioning. 当花旗银行在亚太地区推出信用卡业务时，它在各个国家一次推出并且在维持它的高端定位的同时为每个国家度身打造了一些独特的产品特征。 The genuine Rolex watch is the same certified chronometer anywhere in the world; its positioning – as the timepiece for the elegant high achievers – is the same around the world, as is the advertising messages. 真正的劳力士手表是在世界上各个地方有同样的质量认证的计时器；它的定位（作为高尚成功人士的手表）在全世界都是一样的，它的广告信息在全球都是一致的。 The laboratories co-ordinate their efforts by looking at the possibilities of melding product ideas arising from different countries. 这些实验室通力协作寻求把产生于不同国家的关于产品的想法加以整合的可能性。 The product itself may have been developed with reference to observations of present and potential customers rather than conventional market research. 产品本身的开发也许参考了对现有和潜在客户的观察，而不是常规的市场调研。 A decision has been taken to use a standardized advertising t