摩尔时尚酒店项目投资可行性研究报告.doc

PAGE  PAGE 1 第 1 页. ekCurrentPageFootePane.View.SeekVieweekCurrentPageHIfHeaderSelection.WholeSSelection.DeletewdCharactSelection.HeaderFooteindow.ActivePane.View.SeekViwdSeekCurrentPageFovePane.View.SeekVieweekCurrentPageHeection.ParagraphFormat.LineSpacingLinesToPointsSelection.Font.NameSelection.Font.Size1iveWindow.View.SplitSpecialwdPaneNoneThenActiveWindow.PanestiveWindow.ActivePane.View.TypewdNormalViewActiveWindowActivePane.View.TypwdOutlineViewTheActiveWindow.ActivePane.View.TypwdPrintViewActiveWindow.ActivePane.View.SeekViwdSeekCurrentPageHeaderSelection.WholeSSelection.DeletewdCharactSelection.HeaderFooteindow.ActivePane.View.SeekViwdSetion.Font.Size1iveWindow.View.SplitSpecialwdPaneNoneThenActiveWindow.PanestiveWindow.ActivePane.View.TypewdNormalViewActiveWindowActivePane.View.TypwdOutlineViewTheActiveWindow.ActivePane.View.TypwdPrintView ekCurrentPageFootePane.View.SeekVieweekCurrentPageHIfHeaderSelection.WholeSSelection.DeletewdCharactSelection.HeaderFooteindow.ActivePane.View.SeekViwdSeekCurrentPageFovePane.View.SeekVieweekCurrentPageHeection.ParagraphFormat.LineSpacingLinesToPointsSelection.Font.NameSelection.Font.Size1iveWindow.View.SplitSpecialwdPaneNoneThenActiveWindow.PanestiveWindow.ActivePane.View.TypewdNormalViewActiveWindowActivePane.View.TypwdOutlineViewTheActiveWindow.ActivePane.View.TypwdPrintViewActiveWindow.ActivePane.View.SeekViwdSeekCurrentPageHeaderSelection.WholeSSelection.DeletewdCharactSelection.HeaderFooteindow.ActivePane.View.SeekViwdSetion.Font.Size1iveWindow.View.SplitSpecialwdPaneNoneThenActiveWindow.PanestiveWindow.ActivePane.View.TypewdNormalViewActiveWindowActivePane.View.TypwdOutlineViewTheActiveWindow.ActivePane.View.TypwdPrintView 目录 一.总论 1-1 项目背景 1-2 整体目标 1-3 项目契机 二.调查篇 2-1 项目区域地理环境介绍 2-2 市场分析 1.项目附近酒店情况调查 2.调查说明 2-3 SWOT分析 1.S-项目优势 2.W-项目劣势 3.O-项目机会 4.T-项目威胁 三.执行篇 3-1 整体战略 3-2 执行步骤 1.经营规划 2.推广规划 3.预算 4.投资回报预测 5.回收周期 四.建议篇 4-1 成本控制 1.客房成本费用的控制 2.酒店楼层成本控制的一些注意事项