九略—青岛啤酒-A-B Tsingtao BPESales Market Analysis.pptVIP

A-B/Tsingtao BPESales Market Analysis Anheuser-Busch Organization Anheuser-Busch Inc. A-BI Finance Planning Agenda Planning Background Sales Analysis Time Series: Total US Times Series: Markets grouped by trend Geographic drill down Bud Light Price Action Bud Light APL bottle Weather Effects Mix Analysis Wholesaler Dynamics Profitability A-B Planning Cycle Beer Company Objectives Why Create A Financial Plan? Focus on managing change vs. reacting to it. Anticipate opportunities and challenges before they occur Early warning system -- avoid surprises whenever possible Perform “what-if” an