毕业设计（论文）-怀化市旅游业发展的SWOT分析及对策研究.docVIP

毕业设计(论文) 课 题 名 称 怀化市旅游业发展的SWOT分析及对策研究 学 生 姓 名 学 号 系、年级专业 08级经济与管理系旅游管理专业 指 导 教 师 职 称 副 教 授 2011年4月25日 怀化市旅游业发展的SWOT分析及对策研究 摘要：怀化位于湖南省的西南部，素有“黔滇门户”、“全楚咽喉”的美誉，是一个历史悠久，民族文化浓郁的新兴旅游综合区。随着旅游业的迅猛发展，政府的政策支持、交通和区位条件等方面的优越条件给旅游业的发展提供了历史性的机遇，但是旅游业的发展过程中依旧存在很多问题。本文通过SWOT分析法，分别对怀化市旅游业发展的优势、劣势、机遇和威胁进行了分析，并提出了发展怀化旅游业的对策建议，对怀化市旅游业的持续健康发展有着实际的意义。 关 键 词：怀化市 旅游业 发展 SWOT分析 On the development of tourism Huaihua SWOT Analysis and Countermeasures Abstract ：Huaihua located in the southwest of Hunan Province, known as the "gateway to Southwest China", "full of Chu throat" in the world, is a long history and rich culture of the emerging tourism complex area. With the rapid development of tourism, government policy support, transport and regional conditions, and other favorable conditions for tourism development provides a historic opportunity, but the process of development of the tourism industry still has many problems. Through SWOT analysis, respectively Huaihua tourism strengths, weaknesses, opportunities and threats analysis, and proposed the development of tourism suggestions Huaihua of Huaihua sustained and healthy development of tourism has practical significance. Keywords: SWOT analysis of tourism development Huaihua 目录 1. 绪 论··························································· 1.1.研究目的与意义················································· 1.2.研究理论与方法·················································· 1.3.国内外研究现状···················································· 2.关于SWOT分析法····················································· 3.基于SWOT分析下怀化市旅游业的发展现状································ 3.1.怀化市旅游业发展的优势分析······································ 3.2.怀化市旅游业发展的劣势分析······································ 3.3.怀化市旅游业发展的机遇分析································ 3.4.怀化市旅游业发展的威胁分析····································· 4.怀化市旅游业发展的对策研究··················