毕业设计（论文）-论洛阳旅游资源的开发策略.doc

论洛阳旅游资源的开发策略 摘 要因此要抓住假日经济带来的机遇使成为拉动经济增长刺激消费的支柱产业关 键 词：文化旅游，旅游营销，旅游资源，SWOT分发策略 The Development Strategy of Luoyang Tourist Resources ABSTRACT With Chinas reform, opening up and socialist market economy, Chinas tourism development is in booming period, in recent years, China has made brilliant achievements in tourism industry and has entered a new era of development. Luoyang tourism is developing fast and strongly, tourism company also spectacular rise springing up in succession, they display own superiority to attract tourists, formed a fierce competition, the tourism marketing and then brought serious challenge: how to further enhance service quality, more effective promotion service products, to satisfaction modern tourism consumers increasingly diversified consumption demand and reduce the cost of travel, business unit, To achieve win-win, better promote the healthy development of tourism industry. Therefore, discuss with the tourism resources development strategy is very necessary. This paper uses the method of the theory exploration , comprehensive use Marketing,Consumer behavior and so on theories which have relationship to the studies of Luoyang City Tourism Marketing Status and Problems. On this basis, this paper proposes the strategy that hopes to enhance the fame and fine reputation of Luoyang tourism product. Luoyang is not only a historic city with thick culture, but also a peony city and an industrializing tech-city. Its humanities and natural resources are unique. Recently, vocational tourism has been a new increase in GDP. We must catch this good chance to promote the development of tourism and make tourism as one of main industry for the increasing of Luoyang’s economic. KEY WORDS：Cultural tourism，Tourism marketing，Tourism resource， SWOT analysis，Development strategy 目 录 3 第1章 洛阳旅游资源概述 2 1.1龙门石窟 2 1.2 千唐志斋博物馆 3 1.3 天子驾六博物馆 3 1.4 白马寺 4 1.5 关林 4 1.6 龙马负图寺 5 1.7 白云山国家森林公园 5 1.8 龙潭大峡谷地质公园 5 1.9 王城公园 6 第2章 洛阳旅游资源开发现状及问题 7 2.1 旅游营销及洛阳发展旅游营销的意义 7 2.2 现有主要旅