- 1、本文档共44页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
凡客诚品全民营销策略探究
摘 要
近几年,国内的电子商务市有了跨越性的发展,在电子商务发展如此迅猛的网络时代向更高的高度,电子商务企业模式上寻求新路径研究和评价B2C企业的有着重要的理论与现实意义。互联网时尚品牌凡客诚品推出的社区化网购平台 “凡客达人”,,。本文。简述了。Investigation on The Nationwide Marketing Strategy of Vancl
ABSTRACT
In recent years, the domestic e-commerce market has developed leapingly, a large number of the e-commerce businesses has emerged. E-commerce businesses brings Internet users shopping convenience, at the same time it increases enterprises investment and cost in many fields, such as brand-building and network marketing. The new situations that The development of Internet applications, in-depth application of the Internet users on the Internet and marketing theory and practice coming out one after another make how do the E-commerce companies carry out the marketing strategy in a better way become an important factor affecting the development of enterprises. In the Internet Age where electronic commerce has developed rapidly, if the e-commerce enterprises want to get a higher height, they must seek new paths in marketing mode. So the research and evaluation of B2C business marketing strategy has important theory and practical significance. The nationwide marketing strategy of the fashion Internet brand Vancl has launched community-based online shopping platform-Vancl Star. It is not only a new exploration of e-commerce into the community-based platform, but also a new attempt of marketing models for e-commerce businesses.
The paper analyses Vancl nationwide marketing strategy, based on the theory related to e-commerce network marketing and the existing examples of the development of community-based e-commerce at home and abroad. The first chapter outlines the study in this article, the purpose and significance of research ideas and methods. The second chapter talks about environment of Vancls nationwide marketing strategy from the point of macroeconomic environment, the micro-environment, as well as competition in the industry respectively using PEST analysis five
您可能关注的文档
- 年产2.4亿只大功率LED半导体绿色照明系列产品技术改造项目项目可研报告.doc
- 【毕业论文】The New Woman Ideology in Little Women.doc
- 高新技术产业开发区北区污水处理厂施工组织设计.doc
- 花卉苗木种植基地项目立项建议书.doc
- 花卉苗木种植基地项目投资可行性研究报告.doc
- 莲花山苗木种植基地项目投资可研报告.doc
- 某污水处理厂投标文件.doc
- 食品加工基地建设项目资金申请报告.doc
- 文心兰鲜花生产出口基地建设项目建议书.doc
- 新区污水处理厂厂内工程施工组织设计.doc
- 2023年浙江温州永嘉县中医医院医共体总院招考聘用劳务派遣人员(九)笔试历年典型考题及考点研判与答案详解.docx
- [金华]浙江金华兰溪市未成年人心理辅导中心专职人员招聘笔试历年高频考点(难、易错点)附带答案详解.docx
- [福建]2024年福建中医药大学招聘具有博士学位工作人员笔试历年高频考点(难、易错点)附带答案详解.docx
- [鸡西]2024年黑龙江鸡西市事业单位招聘734人笔试历年高频考点(难、易错点)附带答案详解.docx
- [茂名]2024年广东茂名信宜市教育系统赴广东外语外贸大学招聘教师42人笔试历年高频考点(难、易错点)附带答案详解.docx
- [漳州]2024年福建漳州市招聘中小学幼儿园新任教师1340人笔试历年高频考点(难、易错点)附带答案详解.docx
- [黄冈]2024年湖北黄冈市团风县引进高层次急需紧缺人才10人笔试历年高频考点(难、易错点)附带答案详解.docx
- [海南]2024年海南医学院第一附属医院江东院区招聘39人笔试历年高频考点(难、易错点)附带答案详解.docx
- [襄阳]2024年湖北枣阳市卫健系统事业单位招聘66人笔试历年高频考点(难、易错点)附带答案详解.docx
- [甘肃]2023年甘肃工业职业技术学院招聘13人笔试历年高频考点(难、易错点)附带答案详解.docx
文档评论(0)