奥美Webcast Client Brief-诺基亚客户网络直播客户端说明资料[英文版]2P.docVIP

Initial documentation of the client-suggested objectives and paramters. This document is developed before a job is actually initiated, and the effort invested should not be intensive. The goal is to create a common understanding at the outset of an engagement in which the entire team and client agree. Webcast Client Brief Who is the client? What’s going to be webcast? Where is the venue? Is it going to be live? (If so there are other complications. Please contact us to complete brief.) Who will be doing the filming? (We need to brief them on webcast filming.) What format can we get the video in? (VHS, SVHS, Betacam; how many tapes, etc. We prefer SVHS.) Will it already be edited into segments, each segment clearly separated by a space of black silence, including smooth fadein/fadeout? (If we need to do editing, please contact us to complete brief.) Will we need to provide dubbing/voiceover? (If so, please contact us to complete brief.) Will we need to provide transcription/translation service? (If so, please contact us to complete brief.) How many segments will the video have, and how long will each segment be? Where is the primary audience (China, US)? How many users are expected to simultaneously watch the video segments? (Only answer if you have a good idea.) What time is the event? What is the schedule we have to conform to? How long should the video segments and web pages be kept on the site? What should happen when the time is up? (Removed or replaced with other information, in that case, describe the other information in detail.) Do you want different information before the event and after the event? (In that case, describe both in detail.) Do you want web pages to accompany the webcast to be made as well? (In that case, describe how many; e.g., one index page and one page per segment; where they should be hosted, and any special design requirements.) What is the budget? Example Ogilvy PR will do a webcast for Nokia. Material will be provid