市场营销课件17-Determining Sample Size.pptVIP

Exploring MarketingResearchWilliam G. Zikmund Chapter 17: Determining Sample Size What does Statistics Mean? Descriptive Statistics Number of People Trends in Employment Data Inferential Statistics Make an inference about a population from a sample Population Parameter Versus Sample Statistics Population Parameter Variables in a population Measured characteristics of a population Greek lower-case letters as notation Sample Statistics Variables in a sample Measures computed from data English letters for notation Making Data Usable Frequency Distributions Proportions Central Tendency M