中小调味品企业提升市场营销能力战略管理创新的理论研究和实证分析.pdfVIP

2010 International Conference on Future Information Technology and Management Engineering Theoretical Research and Empirical Analysis on Strategic Management Innovation of Small and Medium Condiment Enterprises about Improving Marketing Capability BAI Xiao-ping, HAN Jin-hui School of Management, Xi’an University of Architecture Technology, Xi’an 710055, Shanxi, China (xxppbai@163.com) Abstract—in recent years, with the improvement of living standard, people pay more attention to the diversification of nutrition and flavor in diet, whic