沃尔玛企业战略规划研究.pptVIP

Wal-Mart General Environment Analysis --A retailing dominator in the world Geographic Distribution: small towns during its infancy and close to major cities by 2003. Population Size: 5,000 to 25,000 in small towns and great number of people in its global locations. The Immigration and Naturalization Service of the U.S. government examines whether companies hires illegal immigrants in contravention of the law. There are laws such as labor law that protects labors’ rights and others that forbidden gender discrimination. And Wal-Mart faces many suit from its employees. In rural areas, a steady job at a decent wage was all that was wanted by the residents, so labor costs are low. As the labor force has increased, it has become more diverse as more women and minorities have enter the labor force. The percentage and status of women both increased. The union has a more strong power and always want to bring more labors under there fold. People’s consciousness of their rights as consumers has been more strong. Technological change is in a rapid pace and competitive advantage is more and more derived from newly emerging technologies. Internet and wireless forms of communications such as private satellite network are important technologies nowadays. Good logistics system and deliver system are important factors which influence efficiency, i.e. volume and inventoryturn velocity, of retail companies. Globalization trend is more obvious now and companies search to move into international markets by acquisition or setting up new branches to extend their reach and potential. Sociocultural and institutional attributes are quite different in global markets. Risks also exists in global markets for countries such as Brazil and Argentina are quite unstable given the fluctuating fortunes of their respective economies. Dominating global retailing Globalization trend is the main opportunities for Wal-Mart. As Mr. Menzer observed, “fashion starts in Europe. Next stop is now South