企业核心竞争力探析.docVIP

企业核心竞争力探析 【内容摘要】 在全球化经济的今天，有些企业如昙花一现，黯然退却；有的却固如磐石，坚不可摧。出现这种现象的原因固然很多，但最重要的还是归结为企业有无核心竞争力。当今世界竞争环境已日趋激烈，企业要想继续生存就必须建立起自己的核心竞争力。我国加入WTO后，大胆“走出去”似乎成了国内企业家的共识。然而中国企业实力弱是现实问题，所以中国企业必须认清自己，快速发展壮大，才能和西方跨国公司抗衡。本文着重从企业核心竞争力的内涵、特征、构成和战略意义出发，分析了如何培育和增强企业的核心竞争能力，说明了我国企业核心竞争力的现状，分析了核心竞争力低下的原因，着重提出了解决的办法和对策。 【关键词】 企业核心竞争力 内涵 培育 增强 对策 【ABSTRACT】 In globalization economy flinch today, if some enterprise being a flash in the pan , being eclipsed; As some but solid as massive rock , be secure against assault. This phenomenon cause appears no doubt many, but be that enterprise has core competition or not important still be summed up as most. Nowadays world environment of competition already has been getting fierceness with every passing day , enterprise needs to want to continue existing to must build up self core competition right away. Our country joins the WTO queen , steps out courageously as if having become common view of in the homeland entrepreneur. But Chinese enterprise strength is weak be a real problem, self , develop rapidly expand , ability and the west multinational corporation contend with therefore Chinese enterprise must see clearly. And connotation , characteristic , the significance composing condition and strategy the main body of a book is emphasized from enterprise core competition have started off , have analysed the core competitiveness how, to cultivate and strengthen enterprise, current situation from our country enterprise competition, duplicate each other having be analysing low cause of competition, having brought forward way and countermeasure solving. 【KEY WORDS】 Enterprise core competition Connotation Cultivate Strengthen Countermeasure 一、企业核心竞争力的特征 （一）企业核心竞争力的内涵 核心竞争力是伴随知识经济而产生的一个新概念，是传统意义上竞争概念的深层次发展。“核心竞争力”这一术语最早是由美国的经济学家普拉海拉德（C．K．Prahalad）和哈默（Gary Hamel）于1990年在《哈佛商业评论》中提出。综合已有的研究成果，企业核心竞争力的涵义包括以下方面。　 　1． 核心竞争力是企业的一种独特的知识和能力。核心竞争力是企业在长期实践中逐步累积起来的，是特定企业个性化发展过程的产物，不易被竞争对手完全模仿、掌握和超越。具备这一能力的企业由于具有与众不同的特色，因而可以依靠特色赢得部分顾客的充分信任，形成特色垄断市场。如微软公司在计算机软件开发