古城镇的开发对策与建议_以凤凰古镇为例.pdfVIP

第2009 年第12 期 商 业 经 济 No.12 ，2009 （总第340 期） SHANGYE JINGJI Total No.340 [文章编号] 1009- 6043（2009）12- 0110- 03 古城镇的开发对策与建议 ———以凤凰古镇为例 张雪丽 （浙江旅游职业学院 酒店管理系，浙江 杭州 311231） [摘 要] 凤凰古镇由于其独特的历史风貌和完整的历史文化保留，被西方旅游者称为“中国最温柔的城市”。但由于古 镇开发受到外界影响，导致古镇丧失原有的特色。凤凰古镇交通条件差，严重影响古镇的可进入性，旅游行政主管部门对行业 布局不重视，旅游业发展的环境仍需完善。开发凤凰古城旅游建设，应将民族文化渗透于凤凰古城旅游形象设计中，确立文化 基调，体现文化格调，加强对凤凰古城资源的保护，把保护自然、历史文化资源与开发、利用相结合，使古镇既反映历史文化传 统，又体现现代生活文化。 [关键词] 古城镇；旅游资源；开发；保护 [中图分类号] F590 [文献标识码] A Strategy and Suggestion on Developing Ancient Towns Based on Ancient Fenghuang (phoenix) Town ZHANG Xue- li Abstract: Ancient Fenghuang Town is called Chinas most tender town by the western tourists due to its unique historical and cultur- al heritage. But influenced by outer environment, the development on the town leads to the loss of its inherent quality. The inferior transportation condition limited the access to the town, the administrative department in charge paid no attention to tourism distribution, so its development environment needs improving. In conclusion, when developing tourism construction of Fenghuang Town, we should penetrate national culture into its tourism design, establish its cultural foundation, strengthen protection on the ancient town, combining protection of natural and historical cultural resource with development and exploitation, and reflect its historical and cultural tradition and its modern life and culture. Key words: ancient town, tourism resource, development, protection 我国历史文化悠久，历史古镇众多，它们是各地传统 色彩的苗寨风光。 文化、民俗风情、建筑艺术的真实写照，这与现代人热衷 (一)历史文脉源远流长 于古镇旅游的现象不谋而合。而随着旅游经济迅速、大量 凤凰县历史悠久。战国时期，属楚疆域。秦统一后几