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3 Research Methods
Chapter 2 presented a literature review regarding the evolution of competi-
tiveness (including exogenous comparative advantage theories, endogenous
comparative advantage theories, and competitive advantage frameworks)
and competitiveness evaluation approaches The review provides a theo-
retical background needed to understand the issue of tourism competi-
tiveness. Since a tourist is required to travel to a destination to receive the
destination service, the fundamental product in tourism is the destination
experience. Competition focuses primarily on the tourism destination and
secondarily on its relevant industries such as airlines, hotels, facilitates and
other tourism services. Competition may also be the so-called inter-
industry competition, which is dependent upon and derived from the proc-
ess of choosing between alternative tourist destinations. To analyze the
tourism competitiveness of a country, a city, or a region, the following ques-
tions must be answered: “What factors influence the decision making of
tourists?”; “What indicators are most useful for objective analysis by tour-
ism planners?” and “Is there a feasible evaluation methodology or standard
operation procedure to assist tourism planners in strategic planning?”.
The rest of Chap. 3 verifies the research framework of tourism competi-
tive information; secondly, a series of hypotheses are proposed regarding
interactions between RCA and PCA for improving decision making; fi-
nally, an evaluation methodology and procedure is proposed.
3.1 Evaluative Indicators for Tourism
Competitive Information
Evaluative indicators of tourism competitive information examine three
internal dimensions and two external dimensions. The three internal dimen-
sions are the following.
W.-C. Hong, Competitiveness in the Tourism Sector. Contributions
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