《完美生活源》网络营销策划-毕业论文.doc

广 东 交 通 职 业 技 术 学 院 专项技能训练 题目名称：《完美生活源》网络营销策划 院 系：计算机工程学院 班 级： 指导教师： 学生姓名： 摘要 经过这两年多的学习，我们学习到不少关于电子商务的知识，深深知道当今社会，因互联网的发展，而伴随着电子商务如火如荼地发展起来，成为大众生活中不可或缺的一个部分。我们通过做网络市场调研，消费者群体调查分析，来决定网络营销策略，网络营销方法，经过一个多月的网上营销，我们深深领会到进行网络营销，提前做一个详细的市场分析是很有必要的，通过大量的市场调查和分析，我们才发现新的市场机会，大大减少竞争，通过对网络消费者群体调查分析，有利于合理地择定目标市场，有效地配置有限资源，集中力量，更好地为目标顾客服务。同时选择好一个市场定位，这样更有利于树立店铺形象，形成独特的风格。网络营销方法是营销策略的手段，两个是相互相成，有良好的营销策略和方法可以提高网店浏览量，从而大大增加产品的销售量，提高利润，达到事半功倍的效果。经过这次网上营销，虽然我们得到的结果不是很理想，但是让我们更进一步感受到了电子商务的发展，网上营销的力量。我们相信不断的去总结经验，不断去创新营销方法，一步一步地，在挫折中成长起来，成功会离我们越来越近。 关键词：市场分析，市场目标，营销策略，营销方法 Abstract After the two years of study, we learn a lot about electronic business knowledge, deeply know that today's society, for the development of the Internet and e-commerce in full swing, with developed public life, become an indispensable part. We do market research, through network survey and analysis of consumer groups, to determine the network marketing strategy, marketing methods, after more than a month of Internet marketing, we are deeply understand to the network marketing, in advance of a detailed analysis of the market is very necessary, through a lot of market research and analysis, we found that the new market opportunities, greatly reduce competition, the network consumer groups, which is beneficial to the investigation and analysis of the choosing reasonable target market, effectively configuration limited resources, concentrate the power, better for the target customer service. And select the good a market position, so the more conducive to set up shop, forming the unique style of image. The network marketing method is a marketing strategy means, two are mutual supplement, and a good marketing strategy and method can improve the shop, which greatly increase the daily product sales, profit, to improve the twice the result with half the effort. After the Internet marketing, although we got the result is not very ideal, but let us feel the further development of electronic commerce, th