范文下载网络游戏内置广告毕业论文.docVIP

2013届毕业生 毕业论文 题 目: 网络游戏中的内置广告研究 摘 要 本论文研究的问题：网络游戏较其他媒介有着得天独厚的优势，如何充分利用网络游戏内置广告的优势，更好地做到网络游的戏内置广告与玩家之间虚拟与现实互动，并进一步使网络游戏如何更好地成为一个虚拟的销售平台，产生真实的线下购买行为而不仅仅只是产品在游戏中被玩家了解和熟知。同时网络游戏内置广告要抓住手机媒体速度发展的机遇来使自己获得突破性的发展。中国网络游戏内置广告的发展还只是初步阶段，将来还有很长的路要走。如何在网络游戏中更自然的内置广告，同时让受众欣于接受，达到广告的效果将需要我们在未来的时间里不断的探索论证,寻找网络游戏、广告、玩家三者间的更佳契合点。研究手段：这篇论文将通过文献搜集与案例分析的方法来对网络游戏内置广告进行研究。通过对近几年的网络游戏内置广告实例进行研究，结合前人的理论成果，探讨我国网络游戏内置广告的发展前景和发展出路。 关键词： 网络游戏内置广告、互动交流、手机媒体时代 Title Network-game Advertising research Abstract The research or to solve the problem: make full use of the advantages of the network game advertising, to do better network travel play built-in communication between the advertising and the players virtual reality interactive, online and offline. At the same time the network should pay attention to in-game advertising built-in advertising can be converted into tangible benefits, online games become a virtual sales platform, resulting in a real line buying behavior and not just in the game by the player to understand and well-known; live mobile media speed development opportunities to make their breakthrough development. Chinese online game built-in Advertising is just a preliminary stage, it is still a long way to go. More natural product placement in online games, while allowing the audience Hin, to achieve the effect of advertising time in the future we need to explore the feasibility studies to find a better fit between the three online games, advertising, players point. Research tools: This paper literature collection and case analysis of online games built-in advertising research. Built-in Advertising instance online games in recent years, in combination with previous theoretical results, and to explore the prospects for the development of our network game advertising and the development of a way out. Keywords network-game advertising Interaction The era of mobile media 目 次 1 引言…………………………………………………………………………………………1 2 网络游戏内置广告概述…