联合利华商品管理战略-英文版.pptVIP

Segment Ranging Review(Concentrates) Page 17 ranks the SKU’s by sales share for comparison between the Retailer and the Market average. Note that 15 SKU’s covers 95% of the market. 3 SKU’s, (9,11,12) are not stocked. The retailer’ lowest 2 SKU’s are poor performers in the market. Ranging Recommendation Wulin 1.2k Primary LanPao Con 2Kg Color Care Con 1.2k Primary 2.6% 1.6% 1.5% +3.09m +1.90m +1.78m Wulin Con 1 Kg Refill Tide Con. 39oz / 42oz 0.4% 0.1% (0.47m) (0.11m) +6.19m Additional Annual Sales of $6.19m, 5.3% increase on this year, 5.46% Market Share Segment Promotion Review(Frequency)