家电零售业物流.docVIP

摘 要 随着中国经济的发展和人民生活水平的提高，人们的消费观念和消费需求在不断提升，彩电、冰箱等家用电器，在人们的生活中扮演着越来越重要的角色，中国家电零售业的发展空间极为广阔。同时，家电零售领域也是竞争最激烈的领域之一,在新的经济发展形势下，家电零售业已经进入了物流竞争时代。对于家电零售企业来说，物流是其核心竞争力，完善的物流是家电零售业高质量服务的保障，也是决定其效率的关键因素。 进入21世纪，我国各种规模的家电零售企业也逐渐认识到了物流作为“第三利润源泉”在提高家电零售业竞争力中的巨大作用，但是我国家电零售业实力还比较弱小加上我国物流发展相对落后，家电零售物流还存在着很多问题。本论文以家电零售物流为研究对象，理论联系实际的基础上，通过研究，提供了针对家电零售业现状和问题的发展策略，以求对我国家电零售业的物流发展有所启示，进而对我国家电零售业的发展有所贡献。 关键词：物流；家电零售业；物流模式；信息化Abstract With the development of China’s economy and the improvement of people’s life,people’s consumption concept and consumption demand are improving, TV sets, refrigerators and other household appliances play a more and more important role in people’s life, Chinese home appliance retail industry’s development space is extremely broad.At the same time, household appliances retail area is also the most competitive one of the fields,and in the new environment of the economic development, home appliance retail industry has entered the era of logistics competition. For the home appliance retail enterprise, logistics is its core competitiveness, to improve the logistics is the home appliance retail industry high quality of service guarantee, and it is also the crucial factors to the efficiency . Modern household appliances retail logistics is home appliance retailer in the purchase, storage, sales activities, goods from the supplier by the retailer to the consumer mobile physical process, is an important component of household electrical appliance retail. Enter twenty-first Century, our country various scale appliance retail enterprises have gradually realized the logistics as the third profit source in improving the home appliance retail industry competitiveness plays a great role , but our country home appliance retail power are very weak and the development of logistics in our country is relatively backward, household appliances retail logistics still existing a lot of problems. For example, unclear development train thought, development mode confusion, the l