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Chapter 6 Training and Developing Employees 1.Linking Training and Development to Competitive Advantage 2.HRM Issues and Practices 3.The Manager’s Guide LEARNING OBJECTIVES Understand why effective training and development programs enhance competitive advantage. Describe the steps involved in management succession planning. Describe the type of training provided in management development programs. Opening Case: Gaining Competitive Advantage at Tesco Problem: Getting new employees properly oriented to their jobs Solution: Providing an effective employee orientation training program How the orientation program enhanced competitive advantage Employees understand their role in customer service, helping to meet the company’s goals, and improving their motivation levels Good relationships forge between managers and staff 1. Linking Training and Development to Competitive Advantage Training and development contribute to competitive advantage by: Enhancing recruitment Building worker competence Reducing the likelihood of unwanted turnover Be cost efficient (1) Enhancing recruitment Recruitment is enhanced when applicants know there is a quality training program available. Part of worker happiness in a career is to keep building on current skills. (2) Building worker competence Technical training Training in technical knowledge and skills for individuals hired to fill entry-level jobs Orientation training To learn about their jobs, the company, and its policies and procedures Literacy training To improve basic skills in such areas as writing, basic arithmetic, listening/following oral instructions, speaking, and understanding manuals, graphs, and schedules b. Increasing the competence of current workers Remedial training Implemented when workers are deficient in some skills Change-related training Used to keep up-to-date with various changes including technology, laws or procedures, or the organization’s strategic plan Instructional programs for developmental purpose
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