经济学专业毕业论文--沪杭高铁对嘉兴旅游业发展的影响分析.docVIP

摘 要 交通是困扰旅游业迅速发展的重要瓶颈。随着京津高铁、武广高铁、昌九高铁以及沪杭高铁的建成及运营，在不远的将来，中国正在构建的庞大的全国高铁网络将逐步形成。高铁时代的到来，也将旅游业的发展带上了高速发展的铁路上。本文基于沪杭高铁的开通，通过研究其对嘉兴旅游业发展影响的分析，发现高铁在增加游客数量，推动旅游业资源整合，促使嘉兴加强区域旅游合作的同时，也给嘉兴旅游业带来“过道效应”和“虹吸效应”，加剧旅游出行方式的竞争等挑战，建议嘉兴旅游业在抓住机遇，充分利用高铁效应，提高城市形象，改变营销策略，发展特色旅游，加强区域合作的同时，也要加强景区建设，延长游客停留时间，更要加强多种交通工具之间的协调合作。 关键词：高速铁路，旅游业，影响，对策 ABSTRACT The rapid development of tourism traffic to haunt the important bottleneck. With the Beijing-Tianjin high-speed rail, Wuhan-Guangzhou high-speed rail, NanChang-Jiujiang high-speed rail, and the completion of Shanghai-Hangzhou high-speed railway and the operation in the near future, China is building a huge national high-speed rail network will be gradually formed. High-speed rail era, the development of tourism will also be brought to the rapid development of the railway. Based on the opening of the Shanghai-Hangzhou high-speed rail, by studying its impact on tourism development of Jiaxing, found that increasing the number of tourists in high-speed rail, to promote the integration of tourism resources to promote the strengthening of regional tourism cooperation in Jiaxing, but also to the tourism industry with Jiaxing to corridor effect and the siphon effect, increased tourism travel mode of competition and other challenges, the proposed tourism in Jiaxing, seize opportunities, take advantage of high-speed rail effect, improve the city image, change the marketing strategy, developing tourism, strengthening regional cooperation at the same time, we must strengthen the construction area, visitors stay longer, but also to strengthen the coordination between the various modes of transport cooperation. KEYWORDS: High-speed railway, Tourism , Influence, Strategy 目 录 摘要 I ABSTRACT II 引言 1 一、交通对旅游业发展影响的机理分析 1 二、沪杭高铁和嘉兴旅游业发展的现状分析 2 （一）沪杭高铁的现状分析 2 （二）嘉兴旅游业发展的现状分析 3 三、沪杭高铁对嘉兴旅游业发展的促进作用 5 （一）增加游客数量 5 （二）推动旅游业资源整合 6 （三）加快区域旅游合作进程 6 四、沪杭高铁给嘉兴旅游业发展带来的挑战及分析 7 （一）“过道效应”与“虹吸效应” 7 （二）加剧旅游出行方式的竞争 8 五、加快嘉兴旅游业发展的相关对策及建议 8 （一）努力提升嘉兴的城市形象 8 （二）改变营销策略，发展特色旅游 9 （