08考研英语阅读理解精读100篇【法律类】.docVIP

声明：本资料由 考试吧（E） 收集整理，转载请注明出自 服务：面向校园，提供计算机等级考试，计算机软件水平考试,英语四六级，研究生考试 等校园相关考试信息。 特色：提供历年试题，模拟试题，模拟盘，教程，专业课试题 下载等。资料丰富，更新快！ 考试交流论坛：/ 考研英语阅读理解精读100篇之法律类 阅读理解精选100篇考研英语阅读理解精读100篇unit62Unit 62 It was a ruling that had consumers seething with anger and many a free trader crying foul. On November 20th the European Court of Justice decided that Tesco, a British supermarket chain, should not be allowed to import jeans made by Americas Levi Strauss from outside the European Union and sell them at cut-rate prices without getting permission first from the jeans maker. Ironically, the ruling is based on an EU trademark directive that was designed to protect local, not American, manufacturers from price dumping. The idea is that any brand-owning firm should be allowed to position its goods and segment its markets as it sees fit: Levis jeans, just like Gucci handbags, must be allowed to be expensive. ? Levi Strauss persuaded the court that, by selling its jeans cheaply alongside soap powder and bananas, Tesco was destroying the image and so the value of its brands--which could only lead to less innovation and, in the long run, would reduce consumer choice. Consumer groups and Tesco say that Levis case is specious. The supermarket argues that it was just arbitraging the price differential between Levis jeans sold in America and Europe--a service performed a million times a day in financial markets, and one that has led to real benefits for consumers. Tesco has been selling some 15,000 pairs of Levis jeans a week, for about half the price they command in specialist stores approved by Levi Strauss. Christine Cross, Tescos head of global non-food sourcing, says the ruling risks creating a Fortress Europe with a vengeance. ? The debate will rage on, and has implications well beyond casual clothes (Levi Strauss was joined in its lawsuit by Zino Davidoff, a perfume maker). The question at its heart is not whether brands need to control how they are