川渝两地居民对港台地区的旅游意象研究.pdf

目 录 1 绪论···························································································································1 1.1 研究背景、目的及意义············································································1 1.1.1 研究背景·····························································································1 1.1.2 研究目的及意义·················································································2 1.2 主要研究内容、方法和技术路线·····························································2 1.2.1 主要研究内容·····················································································2 1.2.2 主要研究方法·····················································································3 1.2.3 技术路线·····························································································3 2 文献综述··················································································································4 2.1 国内外有关中国大陆出境旅游市场的研究··············································4 2.1.1 国外研究进展·····················································································4 2.1.2 国内研究进展·····················································································5 2.1.3 研究评述·····························································································7 2.2 国内外有关旅游目的地意象的研究·························································8 2.2.1 国外研究进展·····················································································8 2.2.2 国内研究进展···················································································10 2.2.3 研究评述···························································································11 2.3 大陆居民港台游研究进展·······················