浅析江西旅行社企业核心竞争力的培育.docVIP

摘 要 长期以来，江西旅行社企业一直处于小、散、弱、差并且市场竞争混乱无序的局面。本文就江西旅行社企业严重缺乏核心竞争力的几个表现以及缺乏核心竞争力的根源做了详细的分析，针对这些现实问题提出培育核心竞争力的对策。旅行社企业要不断加强企业内部资源整合，打造人力资本，组建学习型团队并使其绩效最优，同时能够给市场制定游戏规则，掌握主动权。另外，要以“诚信第一，服务至上”作为企业的经营理念，建立有江西“红色文化旅游”特色的旅游产品组合、技术管理和分配体制。 江西的旅游行业正在日趋成熟，需要打造一支专业化、规范化、人性化的队伍。因此，旅行社企业不断地培育自身的核心竞争力，这也是江西旅行社企业的致胜之本。 【关键词】 旅行社企业 核心竞争力 培育 Abstract For many years, Jiangxis travel agencies, which were in situation of disorder and confusion in competitive market，were small, weak and scattered. Judging from the current situation, travel agencies are seriously short of core competitiveness in Jiangxi. The roots of these facts are studiously analyzed in this paper. In view of such realities, travel agencies want to cultivate their core competitiveness with the assistants of materials of travel agencies in Jiangxi. They have to strengthen their internal resources and set up learning teams which have optimal work performance. Also, the travel agencies have to make rules of the game for travel market and take the initiative power. When taking “integrity first, service-orientated” as concept of administration，and establishing a “red culture tourism ” product portfolio, they should form systems of technology and distribution management. The tourism industry has increasingly become mature and created many professional, standardized and humanized team workers. Therefore, travel agencies have to constantly cultivate their own core competitiveness, which is the key to success in this industry. 【Key Words】Travel Agencies；Core Competitiveness；Cultivation 目录 1 企业核心竞争力的基本概念 2 1.1 企业核心竞争力的内涵 2 1.2 企业核心竞争力的意义 2 2 江西旅行社企业缺乏核心竞争力的几个表现 3 2.1 旅行社企业缺乏诚信理念 4 2.2 旅行社企业的团队效率低 4 2.3 旅行社企业的经营缺乏战略定位 4 2.4 旅行社企业的文化建设流于形式 5 3 江西旅行社企业缺乏核心竞争力的根源分析 5 3.1 旅行社企业的专业化水平低 5 3.2 旅行社企业没有形成产品创新机制 6 3.3 旅行社企业的人力资源管理体系不健全 6 4 江西旅行社企业核心竞争力的培育 6 4.1 企业内部建立信誉评级制度 7 4.2 打造学习型团队，追求团队绩效最优 7 4.3 提高旅行社企业的专业化水平 8 4.4 建立旅游产品、技术、管理创新机制 8 4.5 旅行社企业的诚信文化 10 参考文献 11 致谢 12 浅析江西旅行社企业核心竞争力的培育 美国经济学家普拉哈拉德和哈默于1990年在《哈佛商业评论》首次提出核心竞争