B2B电子商务盈利模式探析.docVIP

摘 要 随着社会经济的发展，因特网等技术的创新，电子商务成为开拓市场、拓展业务、促进贸易的主流手段。尽管电子商务可以按照交易对象分为B2B、B2C、C2C等多种模式，但就整个行业来说B2B电子商务已经成为电子商务市场的主体。从我国国内来看，尽管起步较晚，但是B2B却是目前盈利最好的电子商务模式，B2B电子商务是否可以健康发展也成为左右电子商务进程的关键。 本文通过对B2B电子商务中各种盈利模式的分析发现，尽管国内现在有将近2000个不同规模的B2B电子商务网站，但是B2B的盈利模式主要还是局限于“阿里巴巴”模式，大部分企业的盈利模式都是阿里模式的翻版或延伸。目前市场上的盈利模式也主要有会员型、提供基于供求信息的咨询服务、广告、电子商务搜索等模式。本文通过对B2B各种盈利模式的研究，分析问题、找出解决方案，以达到更好的促进B2B电子商务持续、健康发展的目的。 【关键词】B2B电子商务 盈利模式 商业模式 应对策略 Abstract As the development of social economy and technological innovation of internet, the e-commerce has became the main method of developing markets, expanding business and improving trades. According to the trading subjects e-commerce can be classified into B2B, B2C, C2C and some more modes, but as to the whole field, B2B is the major mode in the e-commerce market. Seen from domestic of our country, B2B is the best profit mode in e-commerce although started late. Whether B2B can develop well has become the critical factor effecting the development of e-commerce. After analyzing the different profit mode of B2B in e-commerce, we find that the profit mode of B2B is still limited to the mode like “Alibaba”, though there are nearly 2,000 different scale B2B e-commerce websites in China, most of these companies’s profit mode are still the reproduction or extension of “Alibaba mode”. For the time being ,the main of profit modes in the market are member of association mode, providing consultant service, advertising, e-commerce searching modes .In this article, we try to analyzing the existing problems and find out the solving methods in order to do some contribution to the continual and healthy development of B2B e-commerce. 【Key Words】 B2B electronic commerce Earnings of mode Business mode Countermeasure 目 录 1 引 言 2 1.1 B2B电子商务企业盈利概况 2 1.2 本文主要讲述的内容 3 2 B2B电子商务概述 3 2.1 B2B电子商务的涵义 3 2.2 B2B电子商务的分类 3 2.3 B2B电子商务的竞争优势 4 3 B2B电子商务盈利模式剖析 5 3.1 B2B电子商务盈利模式的发展现状 5 3.2 B2B电子商务的盈利手段分析 5 3.3现有B2B电子商务盈利模式的问题及应对策略 7 4 B2B电子商务盈利模式研究---以阿里巴巴为例