测量消费体验中的情绪--外文翻译参考文献.pdf

Journal of Consumer Research, Inc. Measuring Emotions in the Consumption Experience Author(s): Marsha L. Richins Source: Journal of Consumer Research, Vol. 24, No. 2 (September 1997), pp. 127-146 Published by: The University of Chicago Press Stable URL: /stable/10.1086/209499 . Accessed: 13/01/2014 20:52 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . /page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@. . The University of Chicago Press and Journal of Consumer Research, Inc. are collaborating with JSTOR to digitize, preserve and extend access to Journal of Consumer Research. This content downloaded from 10 on Mon, 13 Jan 2014 20:52:57 PM All use subject to JSTOR Terms and Conditions Measuring Emotions in the Consumption Experience MARSHA L. RICHINS* Although consumption-related emotions have been studied with increasing fre- quency in consumer behavior, issues concerning the appropriate way to measure these emotions remain unresolved. This article reviews the emotion measures currently used in consumer research and the theories on which they are based; it concludes that the existing measures are unsuited for the purpose of measuring