- 1、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。。
- 2、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
- 4、该文档为VIP文档,如果想要下载,成为VIP会员后,下载免费。
- 5、成为VIP后,下载本文档将扣除1次下载权益。下载后,不支持退款、换文档。如有疑问请联系我们。
- 6、成为VIP后,您将拥有八大权益,权益包括:VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
- 7、VIP文档为合作方或网友上传,每下载1次, 网站将根据用户上传文档的质量评分、类型等,对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
阅读理解 第一节
(建议用时: 30分钟)
A体裁 说明文 题材 消息的传播 词数 387 Bad news travels fast—when you watch the evening news or read the morning papers, it seems that things that get the most coverage are all tragedies like wars, earthquakes, floods, fires and murders.
This is the classic rule for mass media. “They want your eyeballs and don’t care how you’re feeling, ”Jonah Berger, a psychologist at the University of Pennsylvania, the US, told The New York Times.
But with social media getting increasingly popular, information is now being spread in different ways, and researchers are discovering new rules - good news can actually spread faster and farther than disasters and other sad stories.
Berger and his colleague Katherine Milkman looked at thousands of articles on The New York Times’ website and analyzed the “most e-mailed” list for six months.
One of his findings was that articles in the science section were much more likely to make the list. Those stories aroused feelings of awe and made the readers want to share this positive emotion with others.
Besides science stories, readers were also found to be likely to share articles that were exciting or funny. “The more positive an article, the more likely it was to be shared, ”Berger wrote in his new book, Contagious: Why Things Catch On. For example, “stories about newcomers falling in love with New York City”, he writes, tend to be shared more than “the death of a popular zookeeper”.
The difference between the two is due to the fact that the mass media prefers news that gets attention, while when you share a story with your friends “you care a lot more about how they react”, Berger explained.
But does all this good news actually make the audience feel better? Not necessarily.
According to a study by researchers at Harvard University, people tend to say more positive things about themselves when they’re talking to a bigger audience, rather than just one person, which helps explain all the perfect vacations that keep showing u
您可能关注的文档
- 2014届高三英语大一轮复习 book 1 unit 4 earthquakes单元知识对点练含解析 新人教版.doc
- 高中生物 4.2生物膜的流动镶嵌模型 课时知能评估 新人教版必修1.doc
- 2013年高考生物二轮复习系列资料 训练8变异、进化与育种.doc
- 高中英语《Unit 1 Lifestyles》Section Ⅰ语言点一 应用落实课下作业 北师大版必修1.doc
- 山东省2013高三生物 单元测试12《遗传因子的发现2》新人教版.doc
- 湖南省汝城二中2014届高三英语 语法复习系列讲解 常考主谓一致知识点汇总.doc
- 2013高考生物 必考题型早知道 专题02 细胞的基本结构学生版新人教版.doc
- 2014届高三英语大一轮复习 book 1 unit 5 nelson mandela—a modern hero单元知识对点练含解析 新人教版.doc
- 湖南省汝城二中2014届高三英语 语法复习系列讲解 代词专题练习.doc
- 2013年高考生物二轮复习系列资料 训练9人和动物生命活动调节.doc
- 重难点解析人教版八年级上册物理声现象《声音的产生与传播》专项测评试卷(解析版).docx
- 重难点解析人教版八年级上册物理《机械运动》重点解析试卷(附答案详解).docx
- 重难点解析人教版八年级上册物理声现象《声音的产生与传播》专项测评试卷(含答案详解).docx
- 重难点解析人教版八年级上册物理声现象《声音的产生与传播》专项攻克试卷(含答案详解版).docx
- 重难点解析人教版八年级上册物理声现象《声音的产生与传播》专项攻克试卷(含答案详解).docx
- 重难点解析人教版八年级上册物理《机械运动》难点解析试题(含详解).docx
- 重难点解析人教版八年级上册物理《机械运动》难点解析练习题(含答案详解).docx
- 英菲尼迪后轴组件维修手册及NVH故障排查指南.pdf
- 重难点解析人教版八年级上册物理《机械运动》专项测试练习题(解析版).docx
- 重难点解析人教版八年级上册物理声现象《声音的产生与传播》专题练习试题(含解析).docx
文档评论(0)