提升浙江服务贸易国际竞争力策略研究【毕业论文+文献综述+开题报告+任务书】.docVIP

（2011 届） 毕业论文 题 目： 提升浙江服务贸易国际竞争力策略研究 姓　　名： 学 院： 商学院 专　　业： 国际经济与贸易 班　　级：　 学 号： 指导教师：　　　　　 导师学科：　　　　　　 　　　　　　 导师职称：　　　　　　　　 　　　　　　　 摘 要 在金融危机背景下，世界经济明显放缓，但服务贸易在国际贸易中的地位不断上升,逐渐成为促进国民经济发展的主导力量。本文从影响浙江服务贸易国际竞争力，通过对浙江省服务贸易的测度来探讨近年浙江服务贸易的发展状况，从而分析研究问题，提出提升浙江服务贸易国际竞争力的策略。关键词： ABSTRACT Under the background of the financial crisis, the development speed of world economy has slowed sharply, but the position of service trade in the international trade are rising, gradually becoming the dominant which promotes economic development. This article firstly applied potter diamond theory model ，to do qualitative analysis of the international competitiveness of Zhejiang province service trade from producing elements, requirement condition, relevant industry and auxiliary industry, enterprise strategic structure and competition four influence factors , and then through measuring Zhejiang service trade in three aspects of competitive advantage index, international market share and openness to explore the development status of Zhejiang province service trade , so as to analyze and research question, and finally puts forward the strategy to ascend Zhejiang province service trade internationally competitiveness . Key words: Service trade, competitive advantage, competitiveness index, strategy 目 录 摘要………………………………………………………………………………………Ⅰ Abstract…………………………………………………………………………………Ⅱ ……………………………………………………………………………………… 1 一、服务贸易国际竞争力的定义 ………………………………………………………1 二、浙江省服务贸易的发展现状 ………………………………………………………2（一）……………………………………………2 （二）……………………………………………4 三、影响浙江省服务贸易国际竞争力的因素分析 ……………………………………6 （一）………………………………………………………………………6