日本动漫对浙江省动漫产业发展的启示【毕业论文+文献综述+开题报告+任务书】.doc

（二〇一一届） 毕业论文 题 目： 日本动漫对浙江省动漫产业发展的启示 姓　　名：　　　　　　 　　　　　　　　　　　　　 专　　业：　　　　 国际经济与贸易　　　　　　　　　　　 班　　级：　　　　　 　　　　　　　　　　　　 　 学 号： 指导教师：　　　　　　 　　　　　　　　　　　　 导师学科：　　　　 　　　　　　　　　　 　 　 导师职称：　　　　　　 　　　 　　 　 　 　二零一一年五月二十六日 摘 要 动漫产业是新兴文化产业的重要组成部分，国内正呈现蓬勃发展势头，同时被誉为21世纪最具发展潜力的朝阳产业。动漫产业主要是以“创意”为核心，以动画、漫画为表现形式，包含动漫图书、报刊、电影、电视、音像制品、舞台剧和基于现代信息传播技术手段的动漫薪品种等动漫直接产品的开发、生产、出版、播出、演出和销售，以及与动漫形象有关的服装、玩具、电子游戏等衍生产品的生产和经营的产业。日本早已成为世界上最大的动漫制作和输出国，分析日本动漫产业化经营的过程，完整的产业链，精细的产品分类，运用产销分离的经营模式，积极进行的衍生品的销售及源源不断的创新是日本动漫产业成功的要素。本文将通过日本与浙江的动漫产业的比较研究，发现浙江动漫的不足，借鉴日本经验，这样浙江动漫产业才能取得长足进步。 关键词： ABSTRACT Cartoon industry is an emerging an important part of cultural industry，domestic are showed vigorous development momentum now. Also known as the 21st century the most potential sunrise industry . Cartoon industry mainly based on originality as the core , in animation, comic for form of expression , contains cartoon books, newspapers and magazines, films, TV, audio and video products, based on stage and the means of modern information communication technologies such as breed cartoon animation pay direct product development, production, publishing, broadcasting, performances and sales , and with cartoon figures about clothing, toys, electronic games derivatives of production and management industry . Japan had become the largest animation manufacture and exporter country in the world, analysis the Japanese anime and industrialization process, complete industry chain, fine product classification, use the operation mode of production and separation, sales of the derivatives actively and continuously innovation is the success of Japanese animation industry. This article will compare the Japanese animation industry with the Zhejiang. Found that lack of animation in Zhejiang，Learn from the Japanese experience，so Zhejiang’s animation industry has made great progress. Key words