浙江民营企业对外直接投策略分析【毕业论文+文献综述+开题报告+任务书】.docVIP

（二○一一届） 毕业论文 题 目： 浙江民营企业对外直接投策略分析 姓 名： 学 院： 专 业： 国际经济与贸易 班 级： 学 号： 指导教师： 导师学科： 　 导师职称： 　2011 年 5 月 25日 摘 要 浙江民营企业近年来发展态势良好，对外直接投资不断增加。本文通过相关理论分析，结合案例及浙江民营企业的现状，分析了浙江民营企业对外直接投资的动因，并从浙江民营企业对外直接投资的优势和劣势两方面进行分析，得出小规模生产技术优势、产业优势、低管理成本和低价营销优势三方面的优势，以及国外市场信息不足、自主研发能力不强、缺乏跨国经营人才及经营跨国业务的管理经验不足四方面的劣势，然后从投资方式、进入方式、区位选择、产业选择四个方面来对浙江民营企业现有的投资策略进行总结分析。 关键词：民营企业，对外直接投资，策略  ABSTRACT In recent years, the development of private enterprises in Zhejiang has been in good shape and foreign direct investment is increasing. Through the theory analysis, combined with case studies and the status of private enterprises in Zhejiang, Zhejiang private enterprises analyzed the motives of foreign direct investment and private enterprises from Zhejiang, foreign direct investment advantages and disadvantages of the two aspects of analysis, the advantages of small-scale production technology Industrial advantages, low management costs and marketing advantages of low-cost advantages in three areas, and lack of foreign market information, independent research and development capability is not strong, the lack of management talent and operating cross-border management of multinational business in four areas of the disadvantages of lack of experience, and from the investment Into the manner, location selection, industry selection to four existing private enterprises in Zhejiangs investment strategy were analyzed. Key words: private enterprise，foreign direct investment，摘 要 II ABSTRACT II 引 言 1 一、文献回顾 1 二、浙江民营企业对外直接投资现状分析 2 （一）浙江民营企业对外直接投资现状 2 （二）浙江民营企业对外直接投资发展阶段 2 三、浙江民营企业对外直接投资的动因分析 3 （一）具备了对外直接投资的经济基础 3 （二）克服对外贸易壁垒 4 （三）开拓更广阔的市场 4 （四）学习先进科学技术 4 （五）培养跨国经营人才 5 四、浙