余姚市转变外贸发展方式策略研究毕业论文.docVIP

毕业论文 （20_ _届） 余姚市转变外贸发展方式策略研究 摘 要 改革开放30多年来，余姚市经济迅速发展，其中对外贸易起着举足轻重的作用，为余姚市经济的增长做出了重要的贡献。但随着国际竞争的不断加剧，余姚市对外贸易面临着不利的局面，余姚市外贸发展方式本身还存在诸多问题，对外贸易转型升级是亟待解决的问题。 塑料制品业是余姚外贸的代表性行业，本文通过研究余姚塑料制品业的外贸发展状况，运用波特的竞争优势理论，主要从生产要素、需求、企业的策略与竞争环境、相关及支持产业这四项分析如何提升竞争力，并分析余姚外贸发展外贸面临的优势和劣势、机遇和挑战，提出相关解决对策以促进余姚市外贸更加健康持续的发展。 关键词：Abstract Over the past 30 years of reform and opening up, Yuyao had a rapid economic development，Which plays an important role in foreign trade in Yuyao economic growth as well as making important contributions. However, with the growing international competitiveness, Yuyao foreign trade facing disadvantage, Yuyao foreign trade and development are still many problems in itself. Foreign trade is the transformation and upgrading of problems to be solved. Plastic products industry is the pillar industry in Yuyao foreign trade，this paper through the study of the plastic products industry in foreign trade development，the use of the potter’s competitive advantage theory， Mainly from factors of production, demand, business strategy and competitive environment, related and supporting industries this four analysis how to improve the four competitive，analysis of the development of foreign trade and foreign trade Yuyao facing the advantages and disadvantages, opportunities and challenges, puts forward relevant solutions to promote Yuyao foreign trade more healthy and sustainable development. Keywords: Foreign Trade; Change; Development Patterns; Yuyao; Plastic; Competitiveness目 录 1转变外贸发展方式的内涵与类型 1 1.1 对外贸易发展方式的内涵 1 1.2 对外贸易发展方式的类型 1 2余姚市塑料制品业外贸现状及转变方向 3 2.1余姚市塑料制品业对外贸易的现状 3 2.1.1对外贸易的近期成就 3 2.1.2目前存在的问题 4 2.2余姚市当前的外贸发展方式 4 2.3转变现有方式的必要性 5 2.3.1后危机时代面临严峻外部形势 5 2.3.2外贸转型升级刻不容缓 5 2.4余姚市外贸发展方式转变方向 6 3 余姚市塑料制品业外贸发展的SWOT分析 8 3.1余姚市塑料制品业在国际竞争中拥有的优势 8 3.1.1原料优势 8 3.1.2集群优势 8 3.1.3政府扶持 8 3.2 余姚市塑料制品业在国际竞争中存在的劣势 9 3.2.1创新机制不完善 9 3.2.2软环境建设力度不足 9 3.1.3资金瓶颈 9 3.3 余姚市塑料制品业对外贸易发展面临的机遇 9 3.3.1国际市场需求增大 9 3.3.2世界塑料制品业格局革变 10 3.4 余姚市塑料制品业对外贸易发展面临的挑战 10 3.4.1国际竞争进一步加剧 10 3.4.2国外反推销或贸易争端 10 3.