温州鞋企在反倾销下的发展策略研究毕业论文.docVIP

毕业论文 （20_ _届） 温州鞋企在反倾销下的发展策略研究 摘 要 近年来，伴随着金融危机的发生，国际贸易中的贸易保护主义有所发展，有关滥用反倾销手段来的不和谐也。从2006年开始欧盟一直对来自中国的皮鞋征收高额的反倾销税，同时加拿大、巴西、阿根廷秘鲁等国家都对来自中国的鞋产品进行过反倾销调查。在反倾销的打压下，温州鞋出口额下降，损失惨重。SWOT工具分析温州鞋企在反倾销下的优势和劣势以及机遇和挑战；再次，对康奈鞋业在反倾销下取得成功进行案例分析，得出启示；最后总结出了温州鞋企在反倾销下的发展策略。 关键词：反倾销；温州鞋企；发展略Abstract In recent years, with financial crises appearing, the protectionism in international trade has developed. The events about abusing anti-dumping measures to exclude foreign competitors and to protect domestic industries are commonly occurred. Since 2006, the European Union has been levying anti-dumping tariff on Chinese leather shoes. At the same time, Canada, Brazil, Argentina, Peru and other countries have all done the anti-dumping investigation aiming at the shoe products imported from China. Under beating up through the anti-dumping measures, the export of Wenzhou shoe enterprises has declined. These enterprises have suffered great losses. This article researches on the problem which is how Wenzhou shoe enterprises survive and develop under the anti-dumping measures. Standing on the researches of many domestic and external scholars, it analyzes the situation of Wenzhou shoe enterprises under anti-dumping and states the related reasons first. Secondly, it applies SWOT tool to analyze the advantages and disadvantages, opportunities and challenges of Wenzhou shoe enterprises. Thirdly, it analyzes the case that KANGNAI won the success under the anti-dumping measures, obtains the enlightenment. Finally, it summarizes the development strategy of Wenzhou shoe enterprises under anti-dumping. Keywords: Anti-dumping; Wenzhou shoe enterprises; Developmental strategy目 录 1 温州鞋企遭受反倾销的现状及原因 1 1.1 温州鞋企规模 1 1.2 温州鞋企遭受反倾销的现状 1 1.2.1 温州鞋企遭受反倾销频率高 2 1.2.2 反倾销集中在低档鞋上 2 1.2.3 反倾销对温州鞋企影响大 2 1.3 温州鞋企遭受反倾销的原因 3 1.3.1 中国的“非市场经济”地位 4 1.3.2 反倾销已成贸易保护手段 4 1.3.3 温州鞋出口市场集中且价格低廉 5 1.3.4 温州鞋企反倾销应诉能力弱 5 2 温州鞋企应对反倾销的SWOT分析 6 2.1 温州鞋企在反倾销下的发展优势 6 2.1.1 鞋成本较低 6 2.1.2 产品质量高 7 2.1.3 温州鞋企适应能力强 7 2.2 温州鞋企在反倾销下的发展劣势 8 2.2.1 品