浙江省皮革制品出口贸易研究毕业论文.docVIP

毕业论文 （20_ _届） 浙江省皮革制品出口贸易研究 摘 要 本文以浙江皮革制品企业为主要研究对象，借鉴国内外相关领域研究成果，以波特的“钻石模型”为基本分析框架，分析浙江皮革业的现状，揭示存在的不足，提出提升浙江皮革制品出口竞争力的战略对策和建议。全文共分四个部分：首先介绍了国际竞争力和波特的“钻石模型”的概念。其次分析了浙江皮革行业的现状和及其出口贸易总量，认为浙江皮革行业的高速发展与走产业集群发展道路直接相关。再次，依据“钻石理论”对浙江皮革行业的国际竞争力进行分析，认为浙江皮革行业具有企业机制、产业集群、经济基础和人才等优势，同时也存在着行业整体技术水平薄弱、对外依存度高、生产成本上升、绿色贸易壁垒等问题。最后，从企业、政府、行业协会三个方面，提出促进浙江皮革制品出口的对策建议。 关键词：Abstract Leather products enterprises in Zhejiang is the main object in this study .This research results in related fields from domestic and abroad, the basic analytical framework is Porter’s “diamond model”, Analysis of the status of the Zhejiang leather industry, reveals the shortcomings. Propose suggestions to promote Zhejiang leather products competitiveness of exports. Paper is divided into four parts. Firstly introduces international competitiveness and potters diamond model concept .Then, analyzes the status and leather industry in Zhejiang and the total exports of leather products. That the rapid development of leather industry in Zhejiang directly related to the development of industrial clusters. Once more, analysis the international competitiveness of leather industry in Zhejiang based on Diamond Theory Found that Zhejiang leather industry has advantages for enterprise system, Industrial clusters, economic foundation, talent advantage, and other advantages. There are also existed weak overall technological level, high dependence on foreign, green trade barriers, and other problems. Finally, Proposed suggestions to promote the export of leather products in Zhejiang from the corporate, government and industry associations. Put forward countermeasures and suggestions to promote Zhejiang leather products exports. Keywords: leather product; export trade; competitive analysis; countermeasure  目 录 1 关于国际竞争力的相关理论 1 1.1 国际竞争力概念 1 1.2 波特的钻石理论 3 2 浙江皮革制品行业现状 5 2.1 浙江皮革行业概况 5 2.2 浙江皮革行业典型地区分析 6 2.2.1 中国皮革之都—海宁 6 2.2.2 中国鞋都—温州 7 2.2.3 分析与启示 8 3 运用钻石模型对浙江皮革制品业竞争力进行分析 10 3.1 浙江省皮革行业生产要素分析 10 3.3 相关和支持性产业 12 3.4 公司策略和