年龄和购物经验在查找、经验和网上购物信用方面的分层影响外文翻译.docVIP

外文翻译 原文 The impact of age and shopping experiences on the classification of search,experience and credence goods in online shopping Material Source: Information Systems and E-Business Management,Online First, 22 November 2010 Author:Yun Wan Makoto Nakayama Norma Sutcliffe 1 Introduction Since the popularity of World Wide Web was facilitated by the first multimedia Web browser, Mosaic, in 1994, online shopping has transformed from a trendy emerging shopping channel into the shopping mainstream. Most consumers have over come their initial concerns about risk in online transactions. The general public have developed trust with major shopping portals though there are still issues to be investigated. In addition, mobile commerce and collaborative commerce are Building upon the existing B2C infrastructure and adding new dynamics to online Shopping. However, among all these B2C opportunities and challenges, there is a fundamental issue that has not been thoroughly addressed: the impact of age and shopping experience on consumers’ perception of online products and services. Conventional wisdom is that teens and young adults have advantages in online shopping because they are quick to learn and adapt to the new online shopping environment. The older generation probably does not shop online as much because they are less familiar with and slower to adapt to the new environment .Thus, the older generation shies away from online shopping more than the younger generation. But, several recent surveys indicate that this may not be the case. For example, according to a survey by Pew Research (Jones2009), although older generations use the Internet less for socializing and entertainment, they do use it more as a tool for searching for information, emailing, and buying products. In addition, now both young and old equally pursue video downloads, online travel reservations, and work-related research. Another survey conducted by the University of Southern California found that older A