Zara的快速时尚的秘诀外文翻译.docVIP

外文翻译 原文 Zaras Secret for Fast Fashion Material Source: Harvard Business Review Author: K F M A Lewis, J A D Machuca Spanish retailer Zara has hit on a formula for supply chain success that works. By defying conventional wisdom, Zara can design and distribute a garment to market in just fifteen days.―― Harvard Business Review. By Kasra Ferdows, Michael A. Lewis and Jose A.D. Machuca Editors note: With some 650 stores in 50 countries, Spanish clothing retailer Zara has hit on a formula for supply chain success that works by defying conventional wisdom. This excerpt from a recent Harvard Business Review profile zeros in on how Zaras supply chain communicates, allowing it to design, produce, and deliver a garment in fifteen days. In Zara stores, customers can always find new products—but theyre in limited supply. There is a sense of tantalizing exclusivity; since only a few items are on display even though stores are spacious (the average size is around 1,000 square meters). A customer thinks, This green shirt fits me, and there is one on the rack. If I dont buy it now, Ill lose my chance. Such a retail concept depends on the regular creation and rapid replenishment of small batches of new goods. Zaras designers create approximately 40,000 new designs annually, from which 10,000 are selected for production. Some of them resemble the latest couture creations. But Zara often beats the high-fashion houses to the market and offers almost the same products, made with less expensive fabric, at much lower prices. Since most garments come in five to six colors and five to seven sizes, Zaras system has to deal with something in the realm of 300,000 new stock-keeping units (SKUs), on average, every year. This fast fashion system depends on a constant exchange of information throughout every part of Zaras supply chain—from customers to store managers, from store managers to market specialists and designers, from designers to production staff, from buyers to subcontractors, from