标志设计的发展外文翻译.docVIP

Logo design development We all know, makes the design is basic is the creativity, the creativity is basic is the characteristic, the characteristic is basic is original, must think the unique creativity certainly is not good which everybody does, must achieve each person all accepts, I think such is not too possible. I think, the design certainly does not have the success, similarly does not have the defeat, because design is live, the very many things are contradictory, certainly may not depend on personally makes the accurate appraisal. For instance, we have seen many more 3-D logos that are designed to be in motion, never still or flat. These designs have completely shaken the earthly bonds of CMYK and exist only in ethereal RGB: The old logo design rules just dont apply to them. Another development: Today, for many trends there is now a countertrend – and this is not only the case for logo design. The public and its likes and dislikes have become fragmented across the spectrum. Companies who need logos and designer who create logos are forced to respond accordingly. It has become increasingly difficult to simply look in one direction or the other. It is also becoming disturbingly clear that logo design has become a public sport. As the public controls their own media more and more–Tivo-ing this, blogging that, YouTube-ing and Googling everything else–people are no longer satisfied to simply consume what is placed before them: They have opinions they want to share. So when a large corporation reveals its new identity, there are hundreds of internet sites flinging their opinions back at it. Even when the village board of Remote votes on a new logo for its two police cars, citizens take to the streets waving pitchforks and copies of their own designs. Committeecide seems to be rampant. The full 2007 trend report follows. Whether we are noting social, conceptual or aesthetic trends, remember that none of them exist in a vacuum or in a single moment in time. They are