2确定市场机会.ppt

* * * * * * * * * * * * * * * * * * * * * * * * What does the 4 p’s refer to in the e-Marketing Strategy box? The 4 p’s aren’t mentioned in the text, and the arrow near it doesn’t point to anything that looks like 4 p’s. * * * * * * * * Again, left axis might be better named “Millions of dollars” if MM stands for million. Also, what does the (E) after 2000 stand for? Estimated? * Better title? * * * * 小结 框定市场机遇 框定市场机遇—总结 公司需要按照严格的方法正确离析市场机遇 — 市场机遇分析框架是一个包含六个阶段的过程，用以满足这一需求 该框架的六个阶段是: 1) 在现有的新价值系统中播种机遇, 2) 识别未被满足的或服务不周的需求, 3) 识别并选择目标市场细分, 4) 弄清公司的机遇资源的优势机遇, 5) 评估机遇在竞争、技术和财务方面的吸引力以及 6) 进行“做还是不做”