浙江美浓丝网集团跨国经营战略研究毕业论文.docVIP

毕 业 论 文 题 目 浙江美浓丝网集团跨国经营战略研究 英文题目A Research On The Multinational Operation Strategy of Meinong Silk Screen Group,Zhejiang Province 摘 要 当今世界，各国的经济联系越来越紧密，经济全球化是世界经济发展的必然趋势。生产技术的飞速发展，科学技术的突飞猛进，尤其是信息技术的发展和互联网的出现，为各国企业在全球范围内配置资源、组织生产、进行销售提供了广阔的舞台。我国企业只有适应这一潮流，积极参与国际竞争和合作，充分利用国际、国内两种资源、两个市场，在世界范围内组织生产经营活动即进行跨国经营才能求得生存和发展。本文在研究跨国公司定义、形成动因的基础上，结合我国企业在现阶段跨国经营中存在的问题，针对一家国有外经贸企业——浙江美浓丝网印刷有限公司（以下简称M公司）ABSTRACT Nowadays world, the economic contact of all countries is more and more closer, the economic globalization is the inevitable trend of economic development in the world. Produce to fly technically to develop soon, science advances by leaps and bounds technically is the information is technical particularly of the emergence of the development and Internet, install a resources, organize production and carried on sale to provide the stage of the amplitude in the global scope for business enterprises in all countries. Our country the business enterprise only have orientation this current, participating actively international competition and cooperation, make use of well nations, two kinds of local resources, two markets, organize produce to conduct an activity to carry on multinational management namely and then can beg existence and develop within the scope of world. This text combines an our country business enterprise an existent problem in the multinational of the present stage the management in studying multinational company definition and becoming to move because of foundation, aiming at a state owned outside economic trade silk screen printing limited company(call a M company as follows) in Meinong of the business enterprise Zhejiang management present condition and it place of domestic and international management environment, as to its in the EU and South America of the multinational management put forward strategic speculation. 【KEYWORDS】Transnational Operations,European Union,Development Strategy 目录 引言 5 第一章 绪 论 6 1.1跨国公司的定义及其特征 6 1.2跨国式贸易经营模式 7