中小企业创新发展与产品经营的制胜战略---最新外文翻译.docVIP

山东理工大学 毕业设计（论文） 外文资料及译文 学 院： 商学院 专 业： 工业工程 学生姓名： 李松 指导教师： 殷秀清 毕业设计（论文）时间：二О一二 年 三 月 五日～ 六月十日 共 十四周 Journal of Business Research 64 (2011) 1147–1150 Winning strategies for innovation and high-technology products management Sang-Hoon Kim 1. Introduction Innovations become a key concept in the business world as the global economy seeks to escape from a period of major recession. Despite developments of so many breakthrough technologies and products, high-tech firms, big or small, are still struggling in creating and extending the new market opportunities. With technology being a necessary condition, marketing should play a critical role in fulfilling the dream of successful diffusion of high-tech products and services. It is an honor and pleasure of co-guest editor stop resent high quality papers that are to provide rigorous and relevant insights into the critical issues of this area in the special issue of the Journal of Business Research. This special issue is a direct out come of the Global Marketing Conference held in Tokyo, Japan during September 9 to 12 in the year 2010, which Korean Academy of Marketing Science and Society for Marketing Advances co-organized. The conference was very successful in the sense that it gathered scholars from several countries all over the world and that it received more than 1000 submissions. The track of “Innovation, Diffusion, and Adoption of High-Tech Products” was one of the most populartracks among 48 of them at the conference. The conference papers submitted to this track went through three stages of blind review processes, and the guest editors are proud to include 20 most excellent papers in this issue. The following sections discuss major issues in the research area of innovation, diffusion, and adoption, and then summarize the papers included in this special issue. In the last section, the guest-editors acknowledge the contributors to this special issue. 2. Emerging issu