概念包装的设计与开发.pdfVIP

第 卷第 期 装 学 报 5 2 Vol.5 No.2 年 月 2013 4 Packaging Journal April 2013 doi:10.3969/j .issn .1674-7100.20 13.02.016 念包装的设计与开发 胡俊红 颜 瑶 （湖南工业大学 包装设计艺术学院，湖南 株洲 412007 ） 摘 要：概念包装的设计与开发是企业品牌创新的重要途径，提升人们生活质量的有效手段，适应时代 要求、促进永续发展的有效保证，具有重要意义。概念包装设计与开发的要点主要表现为观念上突破束缚、 勇于创新，管理上统筹兼顾、强调过程管理，设计上把握功能与形式的平衡 个方面，其开发设计流程一般 3 为信息的收集与整理、概念的构思与生 、概念的实施与市场推广。 关键词：概念包装；概念设计；功能；形式 中图分类号： 文献标志码： 文章编号： 1674 7100(20 13)02 0076 05 TB482 A - - - The Design and Development of Conceptual Packaging ， Hu Junhong Yan Yao （ ， ， ， ） School of Packaging Design and Art Hunan University of Technology Zhuzhou Hunan 4 12007 China ： Abstract The design and development of conceptual packaging are an important way to enterprise brand innovation, an effective means to improving the quality of peoples life, and an effective guarantee to adapting to the times request and to promoting the sustainable development which make it of great significance. The main points of the design and develop- ment of conceptual packaging include three aspects: the breakthrough and innovation in concept, the overall consideration and emphasis on process in management, and the balance of function and form in design . Its development and design process are generally divided into information collection and sorting, the concept meditating and formation, the concep