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THE ORIGIN AND INTRODUCTION OF WEB 2.0
In Web 1.0, a small number of writers created Web pages for a large number of readers. As a result, people could get information by going directly to the source: A for graphic design issues, M for Windows issues, and CNN.com for news. Over time, however, more and more people started writing content in addition to reading it. This had an interesting effect—suddenly there was too much information to keep up with! We did not have enough time for everyone who wanted our attention and visiting all sites with relevant content simply was not possible. As personal publishing caught on and went mainstream, it became apparent that the Web 1.0 paradigm had to change.
Enter Web 2.0, a vision of the Web in which information is broken up into “microcontent” units that can be distributed over dozens of domains. The Web of documents has morphed into a Web of data. We are no longer just looking to the same old sources for information. Now we’re looking to a new set of tools to aggregate and remix microcontent in new and useful ways.
These tools, the interfaces of Web 2.0, will become the frontier of design innovation.
The evidence is already here with RSS aggregators, search engines, portals, APIs (application programming interfaces, which provide hooks to data) and Web services (where data can be accessed via XML-RPC, SOAP and other technologies). Google Maps (in beta) provides the same functionality as similar competing services but features a far superior interface. Flickr’s interface is one of the most intuitive and beloved around. Del.icio.us offers personal and social functionality, and reaches far beyond its own site. Interfaces like these are changing the way we store, access, and share information. It matters very little what domain content comes from.
Web 2.0 has often been described as “the Web as platform,” and if we think about the Web as a platform for interacting with content, we begin to see how it impacts design. Imagine
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