商业展示的影响也创新.PDFVIP

清 华 大 学 综 合 论 文 训 练 题目：体验式消费文化对商业展示 的影响研究及创新设计 系 别：美术学院 专 业：工业设计 姓 名：姜亚楠 指导教师：刘强 讲师 2008 年 6 月 10 日 1 中文摘要 随着消费经济的发展，体验经济时代已经来临。与之相应，现代商业展示空 间受到了巨大影响而不断更新，商业展示的艺术设计更是以最新、最快的速度反 映出新消费时代的市场特征。 当代成功的体验理念把人们对于娱乐的渴望与许多事情联系了起来，如诚实 而伟大的情感，丰富的材料与巧妙的设计，压力重重的顾客的精神按摩……推动 体验式消费文化成长的直接力量是消费者与商品。商业展示以最直接的方式将消 费者、商品、环境三者联系在一起，进而达到体验营销的理念。由此可见，商业 展示艺术设计对促进体验式消费产生了巨大的作用。 本课题旨在通过对体验式消费文化的研究分析，结合相应的具体案例，从根 本上解析此消费文化对商业展示的影响。并期望商业展示艺术设计最终实现环境 与人及商品的和谐统一。 关键词：体验式 商业展示 消费者 商品 I ABSTRACT With the development of the consumption economy, the epoch for the experience economy is coming. At the echo of it, the modern business exhibition space has been affected and keeping renovating. The art design of the business exhibition has reflected the high-consume market character with the newest and highest speed. The successful idea for the experience has connected the joyful eager with many things, such as the honest and great emotions, the real material and high-class design, the inspirit massage for the stressed costumers…the straight power which is driving the experience-consume cultural are costumers and the products. The exhibition for the products has connected the costumers, products and the environment with the most direct way, to get into the idea of the experience selling. Thus it can be seen, the art design of the business exhibition has a big effect to accelerate the experience-consume. My question for discuss is, with the research analysis of the experience-consume culture and combine the real case analysis, to understand radically how the consume culture effect the business exh