纺织服装英语函电 Module 6.ppt

L O G O Module 6Counter Offers Textile Garment English Correspondence 纺织服装英语函电 化学工业出版社 Contents Introduction 1 Writing Skills 2 Specimen Letters 3 Useful Expressions 4 Learning Objectives 学习目标 To understand the concept of the counter-offer; To learn how to make a counter-offer; To be able to use expressions related to the topic of counter-offer; To write effective letters on making a counter-offer. Introduction Offers and counter-offer are two directions of a transaction. Counter-offer is the reply to an offer, which covers two elements: 1)Partial rejection of the offer. 2) Counter-offer When the receiver disagrees with the offer sent to him or her and makes some changes, the changed one is called a “replaced by the counter-offer. while the original one, when expired, will be replaced by the counter-offer. If it is amended again. another counter-offer is made until an acceptable one is worked out. This final and accepted offer is firm and legally binding to both parties. It is not uncommon for a business negotiation to go through several rounds of offer and counter before an agreement is reached. In making a counter-offer, one has to state the terms and most explicitly and use words very carefully so as to avoid ambiguity or misunderstanding, the same way as one usually does in making an offer. In the whole procedure of negotiation, offer and acceptance are considered as two key steps, but in practice, we have to attach importance to all steps. A skillful enquiry may gain a good offer. A persuadable and powerful counter-offer may lead to the successful conclusion of business. Actually speaking, the procedure of negotiation is just the procedure of bargaining. In a transaction, buyers always want to buy at the lowest price with the most favorable terms; and sellers always want to sell at the highest price with the most favorable terms for them.