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Module 15 Agency代理;Contents;Learning Objectives ;Introduction; of their sales organizations, and their technical ability to handle and market the goods.
1.1.1Types of Agencies 代理类型
As far as buying and selling are concerned, there are mainly two types of agents:
(1) General agents A general agent may be a firm or a person who acts under instructions from his principal to sell or buy on the best terms obtainable, charging a commission under an agreement concerned.
(2) A Sole agent A sole agent may be a firm or a person who acts exclusively for one foreign principal with exclusive agency rights to sell certain kinds of commodities in a certain area contracted between the two parties. ; Beside the two main agents mentioned above, there are other types of
agents with varying degrees of authority:
1)Brokers —— who negotiate sales and purchase contracts for buyers
and sellers without rights of their own in the
2) Factors —— who have authority to sell the goods in their own name for the principal, to receive payment, and to sell at times and prices which they consider advisable.
3) Forwarding agents —— who carry out all the duties connected with collecting and delivering the goods. The services of forwarding agents are particularly valuable in foreign trade of the complicated arrangements that that have to be made.
The first step in choosing an agent is to make sure whether the firm or person appointed has sufficient ;;;Writing Skills;Writing Skills;Writing Skills;Specimen Letters 信函样例;;Specimen Letters 信函样例;;;Specimen Letters 信函样例;;Specimen Letters 信函样例;;;Notes;Notes;Notes;Notes;Notes;Notes;Notes;1.4 Expressions for agency. 代理实用语句;Continued;Continued;Continued;Continued;Assignment;The End of Module 15
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